US music magazines launch editions in Korean to seduce K-pop fans

Fans of Korean pop music are among the most powerful worldwide. A recent Korea Foundation report showed that around 100 million people are associated with K-pop fan clubs on the planet. With such passion and popularity in mind, music magazines are launching editions in Korean to seduce this huge fan community.

The latest magazine to take the plunge in Korean is Rolling Stone. The powerful United States music magazine already counts a dozen international editions including in Spanish, Portuguese, German and Russian. This new edition, made in collaboration with e.L.e Media, will offer original content and on-the-scene reports as well as syndicated Rolling Stone features more relevan…

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