Reddit has acquired the Tik Tok-like app Dubsmash, both companies said Sunday, as big tech moves to carve out territory in the lucrative short-form video-sharing market.
In a statement, Reddit said it had been drawn to Dubsmash — which reports over a billion video views a month — because of its commitment to diversity and promoting underrepresented voices.
“Both Reddit and Dubsmash share a deep-rooted respect for how communities come together,” Reddit CEO Steve Huffman said.
“Dubsmash elevates under-represented creators, while Reddit fosters a sense of community and belonging across thousands of different topics and passions,” he added.
News of the deal comes as big t…
Keep on reading: Reddit snaps up TikTok rival Dubsmash