SEOUL — With many Korean dramas and movies heading to Netflix, the platform, with services in 190 countries, is becoming a major medium for the spread of Korean pop culture.
Korea Trade-Investment Promotion Agency’s African sector recently mentioned Netflix as one of the reasons for the popularity of Korean culture in South Africa.
The Chicago Council on Global Affairs announced in October that South Korea’s favorability is at 60 on a zero-to-100 scale, the highest yet. Besides favorability rising because of Korea’s handling of the COVID-19 pandemic, Korean programs reaching US audiences through Netflix was seen as a key factor.
“Netflix has brought Korean televi…
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