Japan fights coronavirus in luxurious style with million-yen masks

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TOKYO—Japanese trendsetters can now protect against the coronavirus in luxurious style with opulent masks adorned with diamonds and pearls for a cool million yen ($9,600) each.

Cox Co’s Mask.com chain began selling the handmade masks last week, with the aim of cheering up people and spurring sales in a fashion industry depressed by the COVID-19 pandemic.

The diamond masks are embellished with a 0.7 carat diamond and more than 300 pieces of Swarovski crystal, while the pearl masks contain some 330 Japanese Akoya pearls.
Revitalizing Japan
“Everyone is feeling down because of the coronavirus and it would be great if they could feel better by looking at one of these …

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