Wilcon Depot opens new store in Pila, Laguna

Wilcon Depot celebrates the successful opening of its newest retail store in Pila, Laguna, as part of its ongoing #FlyingHighTo100 store expansion campaign. Opened on September 24, 2021, the Wilcon Depot Pila is the company’s 69th retail outlet nationwide⁠—its 5th branch in the province of Laguna.

The newly-opened store features almost 7,000 square meters of selling space, offering thousands of high-quality local and international brands and vast product selections ranging from Tiles, Sanitarywares, Plumbing, Furniture, Home Interior, Building Materials, Hardware, Electrical, Appliances, and other DIY items.

Strategically located at Purok 4 National Highway, Santa Clara Sur (Poblacion), Pila, Laguna, the store is designed to bring big ideas to more local homeowners and builders and provide an unparalleled home shopping experience. Customers can shop daily at Wilcon Depot Pila from 8:00 AM to 7:00 PM.

“We are granted once again an opportunity to serve our existing customers and reach more potential clients in Laguna, with our great selection of home improvement and building products that caters to every builder and homeowner. Building on the momentum following our consecutive store openings, we’re proud to open Wilcon Depot Pila, Laguna, as our 6th store to open this year. Our new store opening is a great addition to the company’s portfolio, allowing us to bring even more of our product offering to the Laguna province,” Wilcon Depot President and CEO Lorraine Belo-Cincochan said.

From L-R: Wilcon Depot AVP for Engineering Nicholas Agbing; Pila Municipal Vice Mayor Reggie Mhar Bote; Representative from Laguna Governor Ramil Hernandez’s Office Dennis Villavecer; Pila Municipal Mayor Edgardo Ramos; Wilcon Depot AVP for Sales and Operations Harvy Cruz; and Barangay Sta. Clara Sur Captain Myrna Ordoñes

The store was officially opened during a ribbon-cutting ceremony held in the morning. It was graced by the Province of Laguna Governor Hon. Ramil Hernandez, Vice Governor Hon. Karen Agapay, Municipality of Pila Mayor Hon. Edgardo Ramos, Vice Mayor Reggie Mhar Bote, and 4th District Representative Hon. Benjamin Agarao, Jr. A video conference with Wilcon Depot President and CEO Lorraine Belo-Cincochan and SEVP-COO Rosemarie Bosch-Ong was also held before the ceremony.

From top left: President and CEO Lorraine Belo-Cincochan; Wilcon Depot SEVP-COO Rosemarie Bosch-Ong; Representative from Laguna Governor Ramil Hernandez’s Office Dennis Villavecer; Pila Municipal Mayor Edgardo Ramos; and Vice Mayor Reggie Mhar Bote

Driven by its commitment to establish stores in key cities and localities across the country, Wilcon first entered the Laguna province in July 2009 for the opening of Wilcon Depot Calamba, followed by Wilcon Depot San Pablo in May 2015. The following year, Wilcon Depot Sta. Rosa was established, and Wilcon Depot Cabuyao was launched in September last year.

The newest store opening in Pila, Laguna is part of the fulfillment of the giant retailer’s continued store expansion plan wherein the company aims to have 100 stores nationwide by 2025, barring any unexpected external factors.

Wilcon now has 69 store locations nationwide, wherein 18 branches are in Metro Manila, and 51 stores are located in key cities and municipalities of Luzon, Visayas, and Mindanao. Wilcon Depot plans to open four more stores this year in Dauis, Bohol; Tagum, Davao del Norte; Calapan, Mindoro; and Malaybalay, Bukidnon.

“Despite the challenging circumstances in the current retail market, we’re thrilled to be growing our store presence here in Laguna and particularly delighted to become part of the Pila community. Our well-trained Wilcon CX Heroes are very excited to serve every valued customer that pays a visit to the store as we open our doors today,” Wilcon Depot SEVP-Chief Operating Officer Rosemarie Bosch-Ong said. “Wilcon will continue to innovate the home construction retail landscape as we fulfill our commitment of being the most reliable partner to all homeowners and builders in making their dream homes into reality,” she added.

DIY Section

Wilcon Depot Pila offers limitless home and building products and solutions. Discover the various exclusive brands and in-house brands like GROHE and KOHLER Sanitarywares, FRANKE Kitchen Systems, POZZI Bathroom Solutions, Sanitarywares, Whirlpool Bathtubs, Ceramics, and Shower Enclosures, ARISTON Water Heaters, GEBERIT Monolith Puro, MACROAIR HVLS Fans, BULL Outdoor Products, RUBI Tile Cutter, and REHAU Premium PPR pipes.

Tiles Section

Premium quality Italian tile brands such as NOVABELL, ENERGIE KER, GARDENIA, IMOLA, HERBERIA, OPERA, CASTELVETRO, KERADOM, NAXOS, DOM, and VERSACE alongside with Spanish tile brands ALCALAGRES, GRESPANIA, ROCERSA, CIFRE, EMIGRES, KEROS, TESANY, ONIX, OSET, VITACER, GRUPO HALCON, MYR, ECO CERAMICA, and ETILES are showcased in their Tile Studio.

Asian tile brands are also available like ARTE, SOL, LOLA, HUANQIU, VERONA, PICASSO MOSAIC, ROMAN, MULIA, KIA, CHINA NATURAL GRANITE, BASEL, SAIGRES, and GEMMA.

DIY Section

HERITAGE Furniture and HEIM Home Interior, Furniture, and Decor are exhibited at the Home Living Showroom. HAMDEN Kitchen Appliances, KAZE Ceiling Fans and Air conditioners, and ALPHALUX Lighting Solutions are displayed in the Appliance, Kitchen, Lighting section. HOMEBASICS and INTERDESIGN Housewares, BIRKE faucets and Bathroom Accessories, SEFA Specialty Bathroom Faucets, Bathroom Accessories, Shower Heads, and Kitchen Organizers, SUNCRUST BBQ Grills, LANDJACK Bicycles, CROWN and PRUSSIA Kitchen Sink QUARTEX Quartz Kitchen Sink, ELECTRON Generators, DIRECT HARDWARE, TRUPER Tools, P.TECH Builder’s Aid and Quartz Stone, FOREST Wood Products, IGLOO and RUBBERMAID Coolers, UNITED SOLUTIONS Outdoor trash bins, and SOLUTHERM PPR pipes and 304 stainless Steel Pipe Fittings are displayed in the DIY Section of the store.

Home Living Section

Wilcon Depot also provides the utmost customer satisfaction. It has redefined the home and building shopping experience through its Design Hub, Home Living Showroom, Tile Studio, and Architects, Builders, Contractors, Designers, and Engineers (ABCDE) Lounge, including their value-added services such as ample free parking spaces, reliable delivery service, and tile cutting service.

For a bigger and better home shopping experience, valued customers can also shop online at Wilcon by visiting shop.wilcon.com.ph. Shop for all your all-around home needs and have your items delivered right at your doorsteps or choose to pick-up in store. Online store customers can conveniently pay with their credit card, debit card, BancNet, and GCash.

To ensure a safe and convenient shopping environment in all Wilcon stores, the company continuously prioritizes the implementation of safety protocols for the health and well-being of both employees and valued customers. Wilcon also offers Browse, Call, and Collect or Deliver, and Wilcon Virtual Tour services to complement the in-store shopping experience. In addition, Wilcon provides contactless payment options like bank transfers, GCash, PayMaya, Instapay, PesoNet, WeChat, and Alipay for customers’ convenience.

Wilcon makes loyalty more rewarding for their valued customers with its loyalty program that offers exclusive perks and discounts. The Wilcon Loyalty Mobile App allows customers to earn and check their points and convert their purchases to rewards after signing up. The Wilcon Loyalty Mobile App is available for download at the Google Play Store and App Store for free.

You can also visit the other Wilcon Depot Laguna branches: Wilcon Depot Calamba at National Road, Brgy. Halang, Calamba City, Laguna; Wilcon Depot San Pablo at Doña Maria Village Phase 2, Brgy. Bagong Bayan, San Pablo City; Wilcon Depot Sta. Rosa at Tagaytay Rd. Brgy Pulong, Sta. Cruz, Sta. Rosa, Laguna; and Wilcon Depot Cabuyao at Lot 4 National Road Cor. RHB Lane Brgy. Sala, Cabuyao Laguna.