To attract a different tourist demographic, Ireland has boldly chosen to integrate into its latest promotional campaign images from “Wrath of the Druids,” an extension of the video game “Assassin’s Creed Valhalla” released in May. This DLC focuses on 9th century Ireland and highlights the beautiful landscapes of the country.
And that’s exactly the promise contained in this ad alternating between real and pixelated images, taken from the video game, of some of the country’s iconic sites. Dublin, Benbulben, the Giant’s Causeway and the Hill of Tara are among those highlighted.
“Tourism Ireland’s campaign is a fun and innovative way to bring the island of Ireland to the attention …
Keep on reading: WATCH: ‘Assassin’s Creed’ used by Ireland to attract a new kind of tourist