According to a British study, consuming a pink-colored drink during an exercise session could increase performance. The placebo effect produced by the color, linked to sugar in the collective imagination, may also intensify the feeling of well-being.
In this study, published in the journal Frontiers in Nutrition, researchers from the Centre for Nutraceuticals at the University of Westminster in London asked participants to run for 30 minutes on a treadmill at a speed of their choice.
The runners were separated into two groups: those who were given a pink beverage with which to rinse their mouth and those given a clear drink to rinse their mouth.
Both drinks were artificially…
Keep on reading: To boost your run, think pink for your drink, says study