A glance at the profile, a quick look at the photo then swipe left if you’re not interested, all in the space of just a few seconds. Anyone who has surfed on dating apps will probably recognize this process. But what’s happening in our brains when we’re deciding whether a profile is worth pursuing or not?
Researchers from Michigan State University and the University of Maryland in the United States set out to explore the underlying factors at play when people make these ultra-fast decisions. To do this, the study authors carried out two experiments. The first focused on college students, while the second focused on adults averaging 35 years old. Participants could choose to either…
Keep on reading: Researchers investigate how dating app users make ‘swipe right’ decisions in a matter of seconds