Podcasts are definitely the media format of the moment. With more than 1.7 million available for listening around the world, a new report looks at the audiences likely to listen to them. And in the United States, it turns out that they are increasingly diverse.
Podcasting is experiencing a new level of legitimacy, according to the new report “Podcasting Today” by Nielsen. In the last ten years or so, “podcasts have become the darlings of the audio realm, for consumers, content creators and now, advertisers.” And this is reflected in the diversity of people who listen to them in the U.S.
While a majority of podcast fans in the country are white (59%), the numbers of ethnic minor…
Keep on reading: Podcasts are booming, winning over more demographics in US