Aristotle defines rhetoric as “the faculty of observing in any given case the available means of persuasion.” It is a fundamental and crucial element to any democracy given form by shared ideals and standards of a ruling body.
The arrows of rhetoric are aimed toward eliminating uncertainty, thus one’s rhetorical efforts must be equipped with the bow of conceivable truth.
For persuasion to be rhetorical, it must employ three rhetorical means, one of which is “ethos.” This Greek word relates to an individual’s personal character, or what we could call “credibility” or “competence.”
Upon observation, a twisted notion of rhetoric seems to pervade the controversial tactics of our Pre…
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