Globe Telecom CEO Ernest Cu does not expect a “price war” erupting on mobile internet with the expected March 2021 commercial launch of Dito Telecommunity, the telco startup of Dennis Uy of Davao and China Telecom.
“My own opinion is that probably there won’t [be a price war] given the fact that prices are very low,” Cu said on Wednesday during a media briefing on the company’s 2020 financial results.
A price war roiled the industry in 2003 when Sun Cellular, then owned by the Gokongwei family’s JG Summit Holdings, entered the market and offered unlimited call and text promos.
This continued until rival PLDT Inc. bought Sun in 2011.
Cu said they had yet to feel the impact of …
Keep on reading: No price war seen in mobile internet space even with Dito’s March launch