TOKYO – Japan’s Olympic sponsors are scaling back advertising campaigns and delaying marketing events for this year’s Summer Games, concerned that public sentiment toward the event is souring amid a fresh wave of COVID-19.
Sponsors also worry that organizers have not told them what contingency plans there are in case the pandemic derails the Games again this year.
That uncertainty over the Olympics marks a fresh blow to domestic sponsors, including many of Japan’s biggest companies, such as Canon Inc and Japan Airlines Co Ltd, who have collectively pitched in more than $3 billion to support the event.
Assurances by both the Japanese government and the International Olympic C…
Keep on reading: No Plan B: Japan’s sponsors shelve ads as mood sours over Olympics