While the new boy band Alamat borrows visual and structural cues from Western and Korean pop, the experience it intends to offer is “uniquely Filipino”—one that’s firmly anchored on Philippine music and culture, both modern and traditional.
And that’s immediately apparent in the group’s self-written debut single, “kbye,” which has its nine members singing and rapping in seven Philippine languages. Its neon, high-octane music video, meanwhile, shows the members performing in costumes inspired by their respective regional garb.
Diversity, uniqueness
“It would be nice to have everyone singing and dancing to our songs and, at the same time, make him or her fall in love w…
Keep on reading: New Filipino boy band Alamat brings regional languages to the mainstream