TAIWANESE technology company MSI is taking a stab at the growing business and productivity market by introducing several new notebooks, using its “gaming DNA” to develop the new devices.
“Leveraging on our gaming DNA, MSI’s new business and productivity laptops reflect years of research and development, customer feedback, and design improvements, which only underscores our commitment in providing only the best-performing, sleekly designed PCs to its wide range of users regardless of any scenarios, may it be at home or the office,” Rhyan Sy, MSI Philippines’ product manager, said in a statement.
This pivot to business and productivity is also in line with MSI’s headquarters’ attempt to respond to the growing need for machines suited for remote work and distance learning caused by the pandemic, Mr. Sy explained during a press conference on Nov. 20 held via WebEx.
The machines, he added, “balance the power and value” the company is known for and as such they are optimistic that the Philippine market will welcome the new entrants.
MSI is introducing three lines: the Modern series for everyday use; the jack-of-all-trades Prestige series; and the Summit series for those requiring more power.
The Modern series contain 11th Gen Intel® processor and AMD RYZEN 4000 series that aims to combine versatility with high functionality and value. The series is intended for videographers, photographers, and graphic designers because it comes with True Color Technology calibration that delivers “true-to-life images at the highest standards,” according to the release. Battery is said to last up to 10 hours and comes with a fast charging feature.
The Prestige Series is said to be “the best mobile workspace that could cater to people’s every need” as it offers powerful performance, high-range NVIDIA graphics, color-calibrated display, and long durability all within an “ultra-portable and ultra-light design.” The line also contains a fast fingerprint sensor, IR webcam, and a Nahimic feature that “enhances audio performance with virtual surround sound.
Finally, the Summit series is designed for “business leaders and professionals” with devices coming with 11th Gen Intel® Core
processor and Intel® iRIS Xe graphics. The machines also come with “enterprise-grade security” and are equipped with the latest authentication technologies like fingerprint and facial recognition readers, TPM 2.0 security chips, and BIOS security menu. A highlight feature of the new series is the MSI Summit E13 Flip, featuring a display that flips 360 degrees. It is said to combine the utility of a laptop with the convenience of a tablet to accommodate the many ways people work.
To know more about this lineup, visit https://ph.msi.com/Business-Productivity. Users may get these laptops with up to P9,500 worth of freebies on the ongoing MSI’s Christmas Promotions 2020. Visit www.facebook.com/MSIPhilippines for more information. — Zsarlene B. Chua