SEOUL — As more and more K-pop singers gain prominence on the global stage, the demand for English-language K-pop content is on the rise.
Comments on many of the videos featuring K-pop stars contain requests for English subtitles.
“I sometimes joke with my [BTS] Army friends that the biggest fear as international Army is not having subtitles for BTS videos,” a BTS fan living in the Philippines, who spoke on condition of anonymity, told The Korea Herald.
Army is the band’s official fandom community. “When they appear on a radio program, I usually look for the video content on YouTube that features their appearance with subtitles.”
As that fan noted, audio conte…
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