MANILA, Philippines — Investing in noncombustible alternatives to cigarettes will benefit public health, according to Jonathan Fell, founder of Ash Park, a fund management firm based in the United Kingdom.
Ash Park manages the Ash Park Global Consumer Franchise funds.
“I think there’s a lot of upside from industry investment in harm reduction if we can move the discourse beyond that ‘Big Tobacco’ mental model and refocus the conversation on a more open-minded conversation and look at what consumers want,” Fell said during the 8th Global Forum on Nicotine which took place on June 17 and 18 in Liverpool, England.
“You can see that the market is putting a much higher valuatio…
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