As part of the Philippine food community, I would like to express my heartfelt condolences and prayers to the family of former President Benigno Aquino III.
It cannot be denied that it was under P-Noy, as he was fondly called, that Filipino food truly shined on the world stage, thanks to the brilliant marketing moves of his Tourism Secretary, the late Mon Jimenez, not only through the slogan “It’s more fun in the Philippines” but by bringing to the Philippines-Madrid Fusion.
Marketing efforts
It was under this leadership that chosen Filipino chefs were given an opportunity to give talks before and alongside the most applauded chefs and most esteemed members of the glob…
Keep on reading: How P-Noy brought Filipino cuisine to international renown