Globe bags gold for Star Wars-themed campaign at prestigious Tangrams

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Globe bagged the Gold award at the 2021 Tangrams Strategy and Effectiveness Awards for its Star Wars-themed campaign revolving around two boys building a multi-dimensional in-home experience for their hearing-impaired friend. The campaign was launched to support the opening of the final Star Wars film, “Star Wars: The Rise of Skywalker” in December 2019.

The telco was cited under the Digital Strategy stream of the Awards for its campaign “A Star Wars Experience for All,” which showed how the Star Wars story is both universally resonant and also a full sensory interaction that is for everyone to enjoy without limits. The Star Wars franchise is filled with beautiful visuals, evocati…

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