Manila, Philippines—It all started with McDonald’s Philippines’ commitment in March 2020, at the height of the enhanced community quarantine (ECQ). The intent was to serve McDonald’s meals to the nation’s frontliners and underprivileged communities, through McDonald’s Kindness Kitchen, an initiative of Ronald McDonald House Charities Philippines (RMHC), McDonald’s charity of choice. Select McDonald’s branches comprise the venues, manned by managers, staff, and volunteers alike, in line with the brand’s commitment to spreading kindness and customer delight, especially amidst challenging times.
Malasakit, when it counts the most
“Guided by our core value of malasakit, giving …
Keep on reading: Frontliners express gratitude for McDonald’s Kindness Kitchen; mission goes on