Amid the health crisis, Filipinos sought comfort from this unifier: food. Chef wannabes and food enthusiasts whipped up signature dishes, searched for and shared recipes, and posted their creations online. Thanks to this trend, Gourdo’s, a family-owned local houseware store, is thriving and surviving still.
The journey wasn’t easy, but the pent-up demand for food helped Gourdo’s serve its purpose for their customers.
From palate exploration to business innovation
While cooped up at home, many people tried new recipes, cleared spice racks, took out pots and pans, and put them to good use. Palate exploration picked up at the height of the pandemic, bringing food trends like ba…
Keep on reading: For the love of food: Here’s how this houseware store thrived and survived amid the pandemic