Listed Emperador Inc. is set to expand its brandy business in the Americas next year as its product portfolio dominates market shares in some countries there.
In a statement on Tuesday, the Andrew Tan-led brandy maker said the volume of its Don Pedro and Presidente brands in the United States had been growing in the last five months amid the coronavirus pandemic.
Don Pedro’s volumes grew by double digits in Nevada, New Jersey and Illinois, while Presidente saw rapid growth in Arizona, New Mexico and Oklahoma.
Both brands are part of the Casa Pedro Domecq portfolio in Mexico, which is under Grupo Emperador Spain and makes up 57 percent of the Mexican brandy market.
“We see brighter prospects in further growing our brandy business across the United States in 2021,” Grupo Emperador Spain Chief Executive Officer Juan Cortès Vilardell said in the statement.
“Aside from Don Pedro and Presidente, we are also selling our imported brandies — Spanish-made Fundador and Philippine-made Emperador— across the US,” he added.
According to Vilardell, Fundador sales in the US grew by 23 percent in the first nine months.
Meanwhile, Grupo Emperador Spain’s Brandy Domecq is dominating Colombia’s brandy market with a 91-percent market share.
“Just like in Mexico, where we have dominated the market share for brandy, we have also seen a steady growth in Colombia’s brandy market in the last five years. As [its] economy improves, more and more people are upgrading to brandy from their local white drink called Aquardiente,” Vilardell said.
The brand also has a strong presence in South American countries, such as Peru, Ecuador, Chile, Panama, Aruba and Brazil.
“We remain focused on further expanding our presence across Latin America by also introducing our imported brandy products, particularly the Philippine-made Emperador Brandy, because the taste preference for brandy in this region has been remarkably growing,” Vilardell said.
Emperador shares added 2 centavos or 0.2 percent to close at P10.10 apiece on Tuesday.