Members of the Filipino Army had something to crow about last Thursday when BTS—that’s Jungkook, V, Jimin, Jin, Suga, J-Hope and their leader RM to fans of the phenomenal Bangtan Boys—was launched as Smart’s latest endorser by way of a splashy two-minute ad.
The telco-brand ad, conceptualized in support of Smart Prepaid’s “Live Your Passion with Purpose” campaign, was finally shot in Seoul last Jan. 16 on a gorgeous set that astutely reimagined seven versions of the Penrose staircase for each of the seven members of the K-pop sensation.
It’s a metaphor snug fit for a continually evolving “idol” group that has been breaking one glass ceiling after another since its “official…
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