BEIJING — TikTok owner ByteDance launched the Volcano Engine brand on Thursday to offer its personalized recommendation algorithm to more corporate clients, as the Chinese company seeks to expand beyond its mainstay consumer apps.
ByteDance’s recommendation system is considered the “secret sauce” in its success with apps including TikTok, TikTok’s Chinese version Douyin, and news aggregator Toutiao.
It was also one of the focal points when ByteDance was forced into talks to sell part of TikTok’s US operations last year following former President Donald Trump’s executive order.
China at the time revised its export restrictions so it would have a say over the potential trans…
Keep on reading: ByteDance launches Volcano Engine brand to offer its ‘secret’ to businesses