Over the past couple of years, social media platforms have become fertile grounds for young, undiscovered talents. So, it isn’t at all surprising nowadays to see new musical artists emerge from YouTube, Instagram or TikTok, and then harness the reach and power of these apps and sites to promote their work.
Case in point: Boys World—a new pop girl group that boasts “ultimate girl-next-door vibes, undeniable vocals, choreography, and infectious friendships.” Each of the band’s five members started out posting song covers on YouTube. Their talents piqued the interest of company KYN Entertainment’s directors, who in turn, reached out to the girls through Instagram.
Finally, in Ja…
Keep on reading: Boys World out to promote female empowerment, inclusivity and authenticity