With GMA News TV continuing to expand its scope beyond news and public affairs, GMA 7 executives saw it fit to rebrand the channel and change it into GTV.
“The audience, especially in these times, are looking for more variety. While we’re retaining the news programs of GMA News TV, we have started adding a lot of other shows in entertainment and sports. There’s now more variety, that name wouldn’t be apt anymore,” Annette Gozon-Valdes, GMA Films president and programming consultant to the GMA chair, said in a virtual conference.
Gozon-Valdes also envisions GTV as a home for more lighthearted easy-watching fare targeted at the young market.
Thus, aside from the staple news shows …
Keep on reading: Annette Gozon-Valdes on rebranding GMA News TV to GTV