Amazon launches its own crowdfunding platform

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Amazon has launched its own crowdfunding platform, destined to promote potential new smart devices compatible with the firm’s Alexa intelligent assistant. The scheme has launched with three initial concepts, which must reach their crowdfunding targets to be built and sold directly by the famous e-tailer. Now, it’s over to internet users to validate the concepts by pre-ordering these gadgets.

The new program, called Build It, is based on the same model as regular crowdfunding websites. It lets users discover and fund particularly innovative projects by pre-ordering them at promotional prices. If, after 30 days, the project reaches its pre-established funding target, the device will…

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