After breakup with J-Lo, Alex Rodriguez launches men’s makeup line

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Concealers, foundations and other skin correctors are no longer the exclusive domain of women. Just like skincare, makeup has been making its way into men’s routines for a few years now. While increased discourse around issues of inclusivity has accelerated a trend that is taking root in the cosmetics industry, many brands anticipated it years earlier.

Back in 2018 Chanel launched “Boy de Chanel,” a line of makeup for men that now consists of nail color, an eyebrow pencil, a lip balm, a concealer, and a tinted fluid.

Three years later, it’s former American baseball player Alex Rodriguez who’s riding the wave of this growing market, which concerns more and more consumers. The sp…

Keep on reading: After breakup with J-Lo, Alex Rodriguez launches men’s makeup line