Concealers, foundations and other skin correctors are no longer the exclusive domain of women. Just like skincare, makeup has been making its way into men’s routines for a few years now. While increased discourse around issues of inclusivity has accelerated a trend that is taking root in the cosmetics industry, many brands anticipated it years earlier.
Back in 2018 Chanel launched “Boy de Chanel,” a line of makeup for men that now consists of nail color, an eyebrow pencil, a lip balm, a concealer, and a tinted fluid.
Three years later, it’s former American baseball player Alex Rodriguez who’s riding the wave of this growing market, which concerns more and more consumers. The sp…
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