Brussels,Belgium — The EU on Friday said TikTok must address concerns of aggressive advertising methods targeting children in a case launched by consumer authorities in several member states.
The European Commission said the popular video-sharing app had one month to respond, saying “hidden marketing, aggressive advertising techniques targeted at children, and certain contractual terms in TikTok’s policies” were of “specific concern.”
TikTok has faced many such cases globally, and the EU claim comes a month after Britain accused the video-sharing app of illegally collecting personal data from millions of children in Europe.
The case by the EU executive came after a signal in F…
Keep on reading: EU moves against TikTok over child-targeted ads