In the future when we look back on today, how would we describe the pandemic? What version of history would we tell?
This is the theme of Jollibee’s first internationally produced film developed by BBH Singapore, which reinterprets the brand’s tagline of “Joy of Family” in the context of the current pandemic.
When the pandemic broke out, everyone was unprepared and had to face an uncomfortable reality — that life as we knew it changed overnight. It was painful, scary and upended lives around the world. Yet it is in our darkest hours when we see what’s most dear to us – our families. From physically spending every waking hour together in lockdown to long video calls across cont…
Keep on reading: New York-filmed Jollibee video offers a perspective of hope and gratitude in this challenging time