In 2011, The Icon Clinic first introduced itself in the Philippines by Dr. Eric “Yappy” Yapjuangco, a board-certified plastic surgeon performing all types of plastic surgery. Ten years later, the standalone clinic in San Juan’s heart is now one of the sought-after aesthetic clinics in the country known for various types of plastic surgery and skin care procedures.
Looking back on The Icon Clinic’s humble beginnings, Doc Yappy didn’t have a considerable marketing budget to promote The Icon Clinic when starting in the early 2000s. But he saaw an opportunity on the Internet to create positive buzz, as social media then was beginning to become more influential and a constant growing fixtu…
Keep on reading: 10 unparalleled years of beauty at The Icon Clinic