With hip-hop and R&B becoming the de facto pop music of today, it’s the perfect time, music artist Naki said, to build a community of local producers and performers who seek to pursue and cultivate such genres, which are expected to grow even bigger in the future. “Majority of the pop hits we now have across various charts and streaming platforms, you can really hear the hip-hop elements. And I believe that, in the coming years, hip-hop’s market share will only get bigger, because this generation grew up with it,” said Naki, one of the founders of Waybettr—a new hip-hop label and production house that has recently partnered with Viva Music.
“We feel like it’s going…
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