K-pop agency SM Ent to launch new boy band NCT-Hollywood

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SM Entertainment, the K-pop powerhouse behind acts like SuperM and EXO, on Friday unveiled a plan to launch a new K-pop band in the United States through a televised audition program.

SM and MGM Worldwide Television will introduce a competition series to pick members of a new boy band named NCT-Hollywood, one of the subunits for SM’s NCT boy band brand, the company said in a statement.

NCT, short for Neo Culture Technology, is SM Entertainment’s international idol group project launched in 2016 to produce an endless number of international boy bands under the umbrella based in major cities around the world. The brand includes units like NCT Dream and WayV.

The talent search …

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