Big Hit Entertainment, the K-pop powerhouse behind global sensation BTS, on Friday unveiled a plan to change its name to Hybe and ambitions to become what it called an “entertainment lifestyle platform.”
“What we think of as variation of music is that of the indefinite realm and I think the name Big Hit Entertainment cannot fully capture this concept,” Big Hit founder and chief executive Bang Si-hyuk said in an online session explaining the transition.
“I thought we needed a new company name that could encompass all the business realms that we carry out, and be a symbol for our connecting and expanding structure,” Bang said, adding that the name Hybe symbolizes connection, expa…
Keep on reading: BTS agency announces name change to Hybe, bigger biz plans