Lloyd Tronco has always described himself as an advertising guy, having worked with McCann Erickson for close to four years. Despite his evident success, something bigger seemed to be calling out to him.
“I’ve always wanted to pursue the arts,” Tronco says.
Perhaps being exposed to the family business his father Larry started in Bacolod instilled a sense of creativity in him. A contemporary of Cesar Legaspi, Arturo Luz and Jerry Navarro, Larry pioneered and ran a successful billboard operation—still hand-painted at the time.
But Lloyd’s lifelong dream has always been to become an architect. Unfortunately, his father died while Lloyd was in his first semester at t…
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