Alphabet Inc’s Google will not build or use alternate tools to track web browsing traffic once it begins phasing out existing technology from its Chrome browser next year, it said in a blog post on Wednesday, in a move that will reshape how online advertising works.
Google first announced it would get rid of third-party cookies, which for decades has enabled online ads, early last year to meet growing data privacy standards in Europe and the United States.
Privacy activists for years have criticized tech companies including Google for using cookies to gather web browsing records across websites they don’t own, enabling them to develop profiles on u…
Keep on reading: Google won’t use other web tracking tools after phasing out cookies