Designed to highlight the performance components in Asics’ lifestyle offerings, the brand new Gel-Miqrum brings together form and function in one pair of eye-catching sneakers.
The bold color-blocking details combining retro and neutral palettes to showcase a dimensional appearance. Its silhouette features a throwback design, where the mesh and no-sew paneling upper forms a layered look reminiscent of Asics’ offerings from the ‘90s.
As one of the four models part of the “Engineered For Everyday” campaign, the Gel-Miqrum merges high-end performance wear with a fashion-focused sensibility.
The campaign is based around the scientific, advanced procedure of design, and sees the tests go outside the lab and into the city. To highlight the methodical process in which it was created, the visuals showcase the shoes with calculations, graphs and lab notes.
The campaign video showcases the members of K-Pop group Kard wearing the Gel-Miqrum shoes in a variety of settings, driving home the message that these sneakers are engineered for everyday use, with their single “Red Moon” as the background music.
The new set of shoes retails at P4990 available in Glacier Grey/Shocking Orange, Piedmont Grey/Black and Black/White for men, and Vibrant Yellow/Sunrise Red, White/Pure Silver and Black/Hot Pink for women.
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands.
The company was founded more than 60 years ago by Kihachiro Onituka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories.
Visit www.asics.com or https://www.asics.com/ph/en-ph and on Facebook @ asics.sporstyle.ph for more information.