Third telco Dito is probable to follow ‘ aggressive ‘ pricing in order to gain market share


New telecommunications player Dito, formerly known as Mislatel is likely to chase an aggressive pricing strategy on its first few years of operations to gain market share.

Although competition in the telco space is expected to remain stable in the next 12 months, it will intensify in the next few years as Dito Telecommunity begins network rollout.

Dito may gain at least 5 percent of mobile market share within 2 to 3 years.

The Competition is likely to intensify. Like most newcomers it is likely to pursue an aggressive pricing strategy to gain market share.

Meanwhile, Dito needs to compete not only in pricing, but also in offering quicker network velocity.

Consumers are looking for quicker velocity. Everything is over mobile information, so obviously the company must have to compete in offering quicker velocity networks.

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