US fast-food chain Burger King

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US fast-food chain Burger King launched its meatless burger in Europe on Tuesday, November 12, aiming to grab a large slice of a rising market. Following trials in the United States and Sweden, the vegetarian version of the prime “Whopper” hamburger will be added to the menu in 25 countries and 2,500 restaurants It’s Europe’s biggest product release ever. We’re seeing the potential for this to be a rising category